The BBA in Business & Technology
The BBA's Program_
Students take general education courses alongside a wide range of fundamental and basic courses in business theory and technology.
https://suic.su.ac.th/programmes/business-and-technology
In the first semester, students further investigate business practice and enhanced technological skills before going to France in the first semester of the third year.
https://suic.su.ac.th/programmes/business-and-technology
UE COURSES
- UE1 - Strategy & Technology Leadership
- BUSINESS AND TECHNOLOGY PROJECT
- ETHICS AND DATA PROTECTIONS
- INTERCULTURAL MANAGEMENT
- ORIENTATION DAY III
UE COURSES
- UE2 - Deployment & Digital Execution
- CYBERSECURITY & MANAGEMENT
- AI FOR BUSINESS
- SEARCH ENGINE OPTIMISATION
UE COURSES
- UE3 - Business for Tech
- BUSINESS GAME AND INTEGRATED SEMINAR
- CUSTOMER RELATIONSHIP MANAGEMENT/ENTREPRISE RESOURCE PLANNING
UE COURSES
- UE4 - Validation of learning outcomes
- FINAL EXAM
- PROFESSIONAL PROJECT DEFENSE
Careers and opportunities after PST&B's BBA_
At the end of the programme, graduates of the Tech MBA leading to the RNCP title Consultant en Stratégie d’Entreprise (CSE) may operate across a wide range of sectors and organisations. Depending on the economic environment, the size of the organisation and the graduate’s level of experience, the scope of responsibilities may vary.
Specific support is provided for students with an entrepreneurial project.
Carreer opportunities :
- Entrepreneurs in the business and technology industry (technology business start-ups etc.)
- Business Technology Consultant - Supporting companies in their digital transformation and innovation strategies.
- Product or Project Manager in Tech - Leading the development and deployment of digital and technological solutions.
- Data & Digital Business Analyst - Translating data and technology into strategic business insights..
- Researchers and instructors in business and technology.
Your 6-step admission journey
Apply by completing your application file
Duration: 10 minutes
PST&B will ask you for a few details about yourself to finalize your application.
Interview and review of your application
Response within 72 hours
After reviewing your application within 72 hours, this interview aims to assess the personal value you would bring to the school, as well as the growth and fulfillment you could gain in return.
Enrollment
Deadline: 15 days
Once admitted, you will receive an enrollment form by email to complete and return to us.
There’s just one final step left if you’re enrolling through a work-study program...
Personalized coaching
Premium mentoring to reveal your strengths
Benefit from tailored support designed to help you identify your strengths, refine your goals, and confidently move forward with your academic and professional journey.
Objectives and Skills_
The BBA Business & Technology programme prepares students for careers in the business and technology sectors, where they may become supervisors, managers, entrepreneurs or specialists in emerging fields such as artificial intelligence, digital marketing, software development, big data analytics and cybersecurity.
Upon completion of this BBA in Business & Technology, you will have acquired the skills that will enable you to:
- Bloc 1 – Develop a marketing and communication strategy for a product or service (or for a range of products or services) - Monitor developments, analyse target audiences and define an appropriate strategy.
- Bloc 2 – Strategic deployment of marketing and communication actions for a product or service (or for a range of products or services) - Develop marketing and communication plans, select partners and design content.
- Bloc 3 – Managing the performance of marketing and communication actions - Analyse customer journeys, measure satisfaction and evaluate performance.
- Bloc 4 – Managing Marketing and Communication Project Stakeholders - Coordinate teams, oversee deliverables and develop skills.
This programme develops a dual strategic and operational expertise, essential for navigating fast-evolving economic, technological and societal landscapes. Students learn to analyse complex data, understand market dynamics, anticipate technological trends, and contribute to the development of solutions that enhance organisational performance and support decision-making across multicultural and innovation-driven environments.
Beyond mastering the fundamentals of business management and digital transformation, the programme trains students to apply concrete technological tools—such as artificial intelligence, automation systems and advanced data-processing solutions—to business and communication challenges. They learn to conceive impactful strategies, coordinate multidisciplinary teams and adjust actions in real time by interpreting operational, analytical and customer-experience indicators.
Students also develop strong project-management, communication and leadership skills, as well as the ability to integrate sustainability, ethical considerations and social responsibility into organisational strategies. This holistic training equips them to take on positions of responsibility in a wide range of professional contexts, including corporations, SMEs, public institutions, start-ups and digital or technology-driven organisations.
Assessment Methods_
The certified qualification is awarded once all the conditions defined by the RNCP have been met.
In the BBA:
Assessment methods specific to the RNCP qualification
Third year:
The organisation of the BBA Business & Technology skills assessment is structured around the following procedures:
- Bloc 1 – Develop a marketing and communication strategy for a product or service (or for a range of products or services) – Business Game Assessments in the form of professional scenarios focusing on issues such as business development, the creation of a new product or service, and the definition of a marketing and communication strategy.
- Bloc 2 – Strategic deployment of marketing and communication actions for a product or service (or for a range of products or services) – Business Game Assessments through professional scenarios focusing on the development of marketing and communication plans, the selection of distributors and partners, the design of content and communication materials, and social media management.
- Bloc 3 – Managing the performance of marketing and communication actions – Case study Assessments via professional scenarios focusing on diagnosing customer experience and satisfaction, as well as evaluating the performance of marketing and communication actions using indicators and analysis tools.
- Bloc 4 – Managing Marketing and Communication Project Stakeholders – Case study Assessments in the form of case studies focusing on the coordination of multidisciplinary teams, the supervision of the quality of deliverables produced by creative teams, and the development of employees' skills.
Specific rates and indicators_
Employment Rate
The employment rate is 91% after obtaining RNCP qualification 36609 (Class of 2021).
The pass rate will be known at the end of 2025.
Dropout Rate
The programme interruption rate for PST&B apprentices is 0% during the 2023–24 academic year.
Specific Indicators
Specific indicators are calculated by the French ministries responsible for vocational training and National Education and are available on the following website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil.
PST&B and ESG Executive launched this specialization in 2024; the first cohorts of the Tech MBA will therefore be certified in 2025.
PST&B and Galileo Global Education in numbers
3 Reasons why BBA’s program stands out
A looking forward program
The BBA in Business & Technology at PST&B is a forward-looking programme that combines business and technology to prepare future graduates to meet the challenges of rapid technological change within modern organisations
Tech: The leading recruitment sector in France and the world.
With nearly 300,000 jobs in 2028 in France (Numeum2022) and 170 million new jobs worldwilde to be created by 2030 according to the World Economic Forum the Future of Jobs 2025
Study in Paris, the city of Light
Paris offers a unique international immersion as a global hub of innovation, the capital of French Tech, and a vibrant student and cultural city
Meet your Tech MBA Program Director
Rony Germon, Director of the BBA at the Paris School of Technology & Business.
"Too many brilliant talents remain trapped by an invisible gap. On one side: engineers who create wonders… yet struggle to communicate with decision-makers. On the other: managers with bold visions… who hit a wall when it comes to technical reality. The cost? Stalled projects. Stifled careers. Missed opportunities.
PST&B’s Tech MBA isn’t just another certification for your collection. It’s your passport to a highly soughtafter profile: someone who can translate technical complexity into business impact—and vice versa. You’ll emerge fully bilingual: fluent with development teams, credible in front of executive committees. And that, truly, changes everything."
Avis PST&B : 95% des étudiants satisfaits par leurs formations*_
*Calcul réalisé à partir des avis obtenus depuis les 12 derniers mois.
The BBA in short
*Title of “Marketing and Communication Manager” – awarded by ESGCV-ESGCI – (NSF 312-320) Level 6 (EU) Registered with the RNCP 41107 by decision of the Director General of France Compétences dated 18/07/2025
**First semester 250.25 hours in Paris
Second semester :
Option 1: complete a six-month internship in France or abroad.
Option 2: pursue an international academic exchange semester at one of our partner institutions,such as Regent’s University London, McGill University in Canada, or other world-class universities
***As the programme is delivered exclusively in initial training for international students, the following funding options may be considered: Part-time employment (fixed-term or permanent contracts), subject to applicable regulations, Bank loans at preferential rates, repayable after graduation, Personal funding, Paid internships, where applicable, Scholarships, depending on eligibility criteria
****Hold a level 5 qualification, or an equivalent diploma (foreign diploma, etc.), or have completed two years' study in the field of business, marketing or communication. Students also need english proficiency within 2 years of the application: a minimum TOEFL score of 72 IBT or 543 ITP, IELTS score of 5.5, TOIEC score of 785 (Listening and Reading), Oxford Online Placement Test of 61, Cambridge English of 160, CU-TEP score of 70, proof of English proficiency at B2 level of Silpakorn Test of English Proficiency (STEP) or higher, according to the Common European Framework of Reference for Languages (CEFR).
91% of graduates say that their time in France was an advantage for their first job
Le Parisien - 2024
3 Reasons to choose the PST&B_
Recent studies on the skills of the future consistently highlight the growing importance of technological expertise for managers, as well as the need for technology professionals to develop stronger managerial skills. PST&B meets the expectations of companies by becoming the first hybrid Grande École in France, whose mission is to train tomorrow's Tech Leaders.
With more than 300,000 students across 20 countries, Galileo Global Education brings together outstanding schools (EM Lyon, PSB, ESG, Strate, Digital Campus…) that hold the highest academic recognitions and professional certifications, and are regarded as benchmarks in their respective fields.
Access to leading corporate partners such as Microsoft, Amazon, and Adobe, as well as world-class academic partners like Sorbonne University
Your 6-step admission journey
Apply by completing your application file
Duration: 10 minutes
PST&B will ask you for a few details about yourself to finalize your application.
Interview and review of your application
Response within 72 hours
After reviewing your application within 72 hours, this interview aims to assess the personal value you would bring to the school, as well as the growth and fulfillment you could gain in return.
Enrollment
Deadline: 15 days
Once admitted, you will receive an enrollment form by email to complete and return to us.
There’s just one final step left if you’re enrolling through a work-study program...
Personalized coaching
Premium mentoring to reveal your strengths
Benefit from tailored support designed to help you identify your strengths, refine your goals, and confidently move forward with your academic and professional journey.
